By Sean Work
Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below.
These posts should guide you through getting Google Analytics set up and getting started.
The ability to segment data is one of the most important aspects of Google Analytics. It will allow you to compare data and make judgments.
Every small business needs to know how to measure ROI from digital channels. These guides should make that a little easier.
Universal Analytics is a fairly new topic but one that (if fully understood) can provide business insight to impact the bottom line.
Conversion rate optimization is a hot topic and one that often is used in conjunction with Google Analytics. Understand how to comprehend key features and how to run a split test, and you should be well on your way to gaining conversion uplift.
If you work agency side, then reporting will be a large factor in maintaining your relationship with your client/boss. Brush up on the articles below to see how you can get even more value from your weekly/monthly reporting.
Goal tracking is one of the first things you should aim to do on any website once you’ve defined your business objectives. Read the guides below to understand why it’s important and how to do it.
This section goes into the deeper elements of Google Analytics and some of the more obscure/complicated topics that are fairly new to the industry.
If you want to be seen as more credible within the industry, then an official Google Analytics certificate can come in handy.
There always are cool things you can do with data. Some of the tips, tricks, and tools below should inspire your creativity.
The best way to become the best is to learn from the best. The blogs below are compiled by experts that have years of experience in analytics and can teach you more than a trick or two.
As well as blogs, books are another medium for learning. The two books we recommend below are written by well-respected authors within this industry. Well worth the investment.
About the Author: Ted Parry works in the search department of an award winning digital marketing agency in the UK. He blogs over at http://www.digiresults.co.uk/ where he also offers SEO services to small businesses. If you’re a new business or one that’s never done SEO before, he might just offer you a free consultation or web audit. You can follow him on Twitter or add him on Linkedin.